There’s a good reason that YouTube is the
leading video platform online, especially for businesses.
But we don’t have to tell you about the incredible possibilities that creating a YouTube channel has to offer. You likely already know this. What you may not know is exactly how to get started.
This includes things like:
· How to choose a theme for your channel.
· How to effectively brand your channel.
· How to optimize your channel for maximum
exposure.
· How to choose the best content formats for
your channel.
· How to grow your subscriber base.
Well,
you’ll no longer be left wondering because all of this is covered in this
special report: YouTube in 5 Easy Steps.
We’ll
guide you through all the important elements of creating a winning channel.
From how
to set up your channel so that it’s designed to attract the most loyal
subscribers, to how to plan and produce the highest quality content possible,
we’ve got you covered.
Let’s begin!
When it
comes to setting up your YouTube account, there are many tutorials online that
will guide you through the actual sign-up process, so we won’t cover that in
this report.
Instead, we’ll kick things off by talking about what really matters: The focus of your channel.
The
truth is, laying the groundwork for your channel early on is key to your
success. In fact, the one thing that
often separates successful channels from flops is in careful planning.
First, you want to make sure you have decided on one main topic for your channel.
Coming up with a strong theme will make it easier for you to grow your
audience.
And while you aren’t stuck creating content for only one niche, when you’re
just starting out it’s always best to focus on one specific topic rather than
trying to cater to multiple audiences.
You can scale your business later by creating additional content that will
attract other segments of your market.
The key is to create a channel that is focused and delivers content that is
relevant to one main niche.
So, begin by jotting down ideas and notes about the kind of content you want to
create.
Research
your market in order to better understand what kind of information they’re
looking for, what style of content and overall tone are they most likely going
to be attracted to and what can you do differently from other channels in your
market?
Quite often, the most successful channels are created based on topics you are
personally interested in and passionate about.
And of course, you want to tie your content in with your existing
products, websites or blogs.
The idea is to create one seamless brand
where you’re visible on all major platforms, so connecting your YouTube channel
with a blog that offers a text-based component will reach a wider audience and help
you maximize exposure.
If you aren’t sure what your channel will be about you’ll want to spend some
time figuring it out before you go any further.
Again, this goes back to researching your market so you can find areas
that are lacking in content.
Fulfilling a need in your niche with content that is in-demand
but not widely available, will be the easiest way to launch your channel with
little marketing needed.
If you need extra help coming up with a focus and theme, here are a few popular
themes used in many successful YouTube channels:
How-To/Tutorials/DYI:
These channels are always popular because they teach specific skills. Whether
your channel will provide tutorials for things like software, marketing,
website building or making money – OR – you create a content based on home
improvements, interior design or saving money with renovations, this type of
channel is always in demand.
Best of Clips:
Think of these videos as round-ups of popular videos. It could include content
like “Funniest Home Videos”, or “Top 10 Vacation Spots”. The possibilities are
endless. Just make sure you aren’t infringing on anyone’s content and that you
have the right to include segments of videos.
Travel Channels:
People are always looking for reviews on places to vacation and what type of
activities are available in these areas.
You can easily monetize a travel channel with sponsorships later once
your audience grows.
Tech Videos:
Always a popular topic, tech videos simplify technology. You could feature reviews of products such as
computers, mobile devices and other gadgets or cover tech news.
Crafting:
These channels cover everything from creating crafts, selling crafts and
everything in between. Many of the
popular channels teach people how to create handmade crafts but there are
dozens of ever-growing channels that show people how to create digital-based
products to sell on sites like Etsy or Shopify.
There are so many other channel themes that are in-demand and profitable,
including gaming channels, podcast-style channels, story-time videos, fitness
and health based channels, cooking channels and even channels dedicated to
exposing online scams.
The idea is to research your market, analyze the top 10 YouTube channels in
your niche and create a plan for your channel before you even begin to create
content. That way you have a clear blueprint in place that will guide you with
clear direction and a strong focus.